Quherencia Logo

Quherencia, a Spanish term, embodies the essence of being one's most authentic self, a place that feels like home. The 'H' in the logo represents 'Here,' fostering a sense of belonging in the community, while also subtly referencing 'Heredia' and 'Herencia' (Heritage), symbolizing the diverse identities and cultural legacies passed down through generations.

This project exemplifies the power of design in capturing a business's meaningful values through a logo. I had the privilege of collaborating with the owner of this California-based business, Quherencia, who provided me with this explanation to help me create their distinctive logo.